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CHICAGO Allstate has awarded creative duties on its $35 million Hispanic ad account to Publicis Groupe’s Lapiz and media chores to the shop’s sibling Tapestry after a review, the agencies confirmed.
“Allstate has always been and continues to be extremely committed to helping protect Hispanic families,” said Lisa Cochrane, vice president of integrated marketing communications for the Northbrook, Ill., company, in a statement. “We implemented a very rigorous review process to find an agency partner to help us maintain our leadership position and grow among U.S.
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