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CHICAGO Bissell has chosen Cramer-Krasselt for creative chores on its estimated $35 million ad account following a review, the agency confirmed today.
C-K, an independent shop based in Chicago, succeeds Interpublic Group’s Campbell-Ewald in Warren, Mich., on the vacuum maker’s account, which it held for seven years.
C-K said it would handle Bissell in its Milwaukee office, which represents several home products clients, including World Kitchen brands Corelle, Pyrex and Corningware.
“This is a great win for us because it brings us further into a field we’re excited to play in,” said agency CEO Peter Krivkovich in a statement.
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