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NEW YORK Omnicom Group’s GSD&M in Austin, Texas, has rechristened itself GSD&M’s Idea City and said COO Duff Stewart, a 17-year agency veteran, will add the title of president.
“In Duff we have a leader who understands our industry, understands the heritage and culture of this agency and, most importantly, he understands how to get things done and make a difference,” said chairman, CEO and co-founder Roy Spence, in a statement.
Spence said he would now focus on finding new clients and opportunities for the agency, stressing that he and GSD&M’s other co-founders, Judy Trabulsi, Steve Gurasich and Tim McClure, are “stepping up, not stepping down” to reinvigorate the shop.
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