Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Advertisers seeking to reach America’s South Asian population (those with roots in India, Bangladesh, Pakistan, Burma, Sri Lanka and Bhutan) need look no further than the Internet, according to a survey by Global Advertising Strategies.
Despite the fact that on average the South-Asian American consumer spends twice as much money on cable and satellite television, this tech-savvy group has expressed a strong interest in online content from the channels they pay for (like Zee-TV and HBO).
According
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in