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NEW YORK Adidas and Major League Soccer, of which Adidas is the official sponsor, supplier and licensee, has created a different type of partnership: a U.S. soccer marketing campaign called “MLS Represent” that’s grounded in contemporary music.
The initiative involves each MLS franchise pairing with a band it helped select which, in turn, creates original music and songs for that team.
Adidas, EVB and Rock River Music produced “MLS Represent.” A broad range of popular bands including Mike Jones, OK GO, Bad Brains and Rose Hill Drive comprise the musical element.
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