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BOSTON Baskin-Robbins has launched new work touting its Oreo Explosion treats via Cliff Freeman and Partners.
The New York shop has fashioned a humorous TV spot that shows a family facing the prospect of not being able to visit their local Baskin shop. The tagline is “Yay!”
“This spot is the latest in Baskin campaign showcasing our innovative and creative side,” said Scott Colwell, vice president of marketing at the company in Canton, Mass. “The campaign captures Americans’ love for ice cream in a way that is both entertaining and relevant.”
Lee
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