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NEW YORK Out-of-home advertising is about to become a two-way street. Zoom Media & Marketing, an out-of-home media company specializing in place-based lifestyle networks, will disclose today the launch of an interactive out-of-home network leveraging Bluetooth technology in 100 bars and restaurants in New York, Los Angeles and Chicago.
Through a partnership with Kameleon Technologies, Zoom will combine backlit boards with a Kameleon Mobizone device that allows consumers to download free multimedia content to Bluetooth-enabled phones and other devices.
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