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NEW YORK Forget about phoning home.
CBS Mobile has partnered with mobile ad companies AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media in its bid to build a one-stop mobile advertising platform for its entertainment, news and sports programming.
“Teaming up with best-in-breed companies in an open and non-exclusive way is the cornerstone of our strategy. They will enable us to expand our relationship with our top 200 advertisers while reaching thousands of smaller advertising brands from around the world and wanting to place ads around CBS Mobile content,” said Cyriac Roeding, evp of CBS Mobile, in a statement.
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