The Skittles 'Touch'

NEW YORK Having the ability to transform objects with a simple touch of a finger sounds like a super power anyone would enjoy. But Tim, a character in a new Skittles commercial called “Touch,” is anything but celebratory of his special skill. Everything the video store employee touches turns to Skittles and though his co-workers are gleefully entertained, he is particularly pensive about his Midas-style touch. A co-worker runs up to him with another employee and asks him to demonstrate his “awesome” power.