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BOSTON Brooks Brothers is preparing to launch new advertising for its namesake core brand and high-end Black Fleece collection from designer Thom Browne.
The iconic clothier hired independent AR in New York for the push after previously handling creative chores in-house.
New work breaks mainly in print and online media this fall. Photographer Tom Munro shot the monochrome Black Fleece campaign, which uses the line, “Style for a new generation.” Images are highly stylized and purposely posed, unlike most recent Brooks Brothers ads, which have shown sunny, naturalistic shots of men and women in the firm’s clothing.
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