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NEW YORK The title of one of the most anticipated new prime-time series this fall, the ABC dramedy Big Shots, could describe broadcast network sales executives, who have just wrapped an upfront with the nets reaping larger cost-per-thousand increases for the 2007-08 season than media agencies signaled they were willing to pay going in.
The five broadcast nets booked commitments for prime-time ads next season totaling $9.15 billion, a 4.5 percent jump from last year’s $8.75
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