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‘What’s surprised you about the year in advertising so far—and what do you expect for the rest of ’07?’
We saw publishers and broadcasters fearful of emerging media technologies and the control they gave to consumers. [Then] a number of them . . . put their content online and [on] different channels. And they’re finding a way to monetize it. —Coleen Kuehn, evp, chief strategist, MPG, New York
MySpace turned into a playground for online predators and not marketers—not that they’re easy to tell apart.
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