NEW YORK Johnson & Johnson has shuffled its agency assignments, stripping McCann Erickson’s U.S. operations of all its J&J business except for one brand, Acuvue, the client has confirmed.
The IPG shop’s J&J business will be divided among its roster agencies, sources said. J&J’s roster shops include Omnicom’s DDB, WPP’s JWT and IPG’s Lowe.
McCann will, however, continue to work on some other client business in its offices overseas.
The five brands leaving McCann—Band-Aid, Reach, Stayfree, Monistat and K-Y—are expected to land at other roster agencies.
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