Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Anheuser-Busch is making major changes to Bud.TV in an effort to revitalize the struggling Web channel.
Tony Ponturo, vp, global media and sports marketing at A-B, said CEO August Busch’s comment to investors last month that the site—the most ambitious branded entertainment initiative from any advertiser on the Web—would “fade” in the second half of this year was a “total misunderstanding. By fading away, the implication was evolving or modifying the strategy.”
Among the changes Bud.TV
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in