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BOSTON Trone said it has been hired by First Citizens Bank of South Carolina to develop a new creative platform that includes TV, radio, outdoor and online advertising, as well as in-branch materials.
“Our strategic partnership with Trone will allow us to provide a creative platform that will propel the First Citizens brand forward in the marketplace,” said Christie Hill, CMO at the bank.
The agency is handling the business out of its office in Greenville, S.C.
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