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NEW YORK Saatchi & Saatchi has landed creative duties on Miller High Life.
Saatchi here, a unit of Publicis Groupe, was a finalist for Miller Lite, which last week awarded creative chores to Bartle Bogle Hegarty.
Both brands came out of MDC Partners’ Crispin Porter + Bogusky, which split with the client in March. To win Miller Lite, Publicis-backed BBH here bested Saatchi and WPP Group’s Young & Rubicam in Chicago.
Miller Lite, the Milwaukee-based brewer’s flagship brand, was backed by about $165 million in major measured media last year, according to Nielsen-Monitor Plus.
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