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NEW YORK Publicis here has emerged as a late contender in Smith Barney’s estimated $35 million review, expanding the list of finalist agencies to four, sources said.
As a result, the process has been extended to give the Publicis Groupe shop time to prepare for its final presentation, said sources. The other finalists—Interpublic Group’s McCann Erickson, WPP Group’s Young & Rubicam and independent Gardner Nelson & Partners, all in New York—are said to be pitching this week and next, and Publicis, in two to three weeks.
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