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BOSTON Heather Towsley has joined Broadstreet as director of business development.
The company in Watertown, Mass., provides services including meeting and event management, videos, interactive communications and performance training for brands such as Biogen, Genzyme, Reebok and Staples, among others.
Towsley most recently served as business development director at ISM, an independent travel-focused ad agency in Boston. She helped that shop compete in various reviews, including contests for Fisher Island, Hearts on Fire, Kessler Collection, the Massachusetts Office of Travel and Tourism, Shreve, Crump & Low and VisitBritain.
She
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