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NEW YORK It’s the latest thing in advertising, so leave it to Geico to take the idea of consumer-generated media to a whole new low. Obviously, the image of homemade video resonates with viewers, so for this new minicampaign (to run concurrently with the Gecko and Cavemen), The Martin Agency secured the rights to actual viral video clips already running on sites such as YouTube, MySpace and Facebook. Indeed, there’s so much lame, sad or downright banal stuff to trawl through on these sites, it’s easy to get lost in the personal muck.
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