MFA Plays Game of Cat and Mouse

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

BOSTON Hill, Holliday, Connors, Cosmopulos encourages visits to the Museum of Fine Arts here via a campaign that asks, “What will you find this time?”

Ads mix large images and minimal copy with some decidedly unexpected humor. For example, one print ad shows a bronze Egyptian cat statue apparently eyeing a Japanese lithograph of a mouse. In another execution, the boaters in a Winslow Homer watercolor appear to be heading for disaster in a nearby George Inness’ oil painting of Niagra Falls.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in