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Creating a music video is a dream job for any ad agency. Yes, you’re selling a consumer product of sorts, but the framework is way more art than advertising—and you don’t have to shove a product in anyone’s face.
Wieden + Kennedy in Portland, Ore., has had the good fortune of making music videos lately for a local band that’s suddenly made it big—Portugal. The Man.
W+K started with “Rich Friends,” and then created the “politically charged yet epic, sync-friendly video” for PTM’s global hit “Feel
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