Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK The fight between fired marketing executive Julie Roehm and her former employer Wal-Mart got uglier Wednesday. Roehm released a statement to the media claiming she is a victim of a “smear campaign.”
In the statement, released by her attorney John F. Schaefer, Roehm challenged Wal-Mart’s allegations of certain improprieties such as having an affair with a subordinate and said there was no valid reason for her dismissal.
In her statement, Roehm said: “Wal-Mart is insinuating things about my personal life and pretending I violated some code of ethics with advertisers, all to distract from the reality that it didn’t want my form of progressive marketing.”
Bentonville,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in