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NEW YORK Court TV and its ad agency Amalgamated have introduced a campaign touting the cable network’s new series ‘Til Death Do Us Part.
The show debuted this week and features half-hour vignettes based on true-crime stories in which one spouse kills the other.
The TV spots, shot in black and white, tell stories through shadowy visuals and onscreen copy in the style of the well-known DeBeers diamond ads, complete with violin music.
In one spot, onscreen copy that reads, “We were married,” is followed by the shadows of a bride and groom.
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