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BOSTON The Ad*itive said it is launching ads to support an RBK apparel and footwear line by Scarlett Johansson.
The campaign, which launches in March, reveals the lifestyle and personality of the actress behind the camera: reading movie scripts, sketching designs and relaxing in her signature collection.
One print ad headlined “I am more than a cover story” shows Johansson reclining on a sofa, studying a screenplay, with the overarching RBK tagline, “I am what I am.”
The
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