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BOSTON Mullen said it has been hired to handle marketing, media and public relations services for the Legends Tour, the Ladies Professional Golf Association’s senior circuit.
“We’re looking forward to helping the Legends Tour build their fan- and corporate-sponsor bases, as well as their brand profile,” said Jon Hickey, svp, sports marketing at Mullen in Wenham, Mass.
Agency efforts will target both fans and potential tour sponsors.
Mullen added the assignment as a result of direct conversations with the client.
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