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NEW YORK BMW Mini drivers, already known as ready to engage with anything MINI-related, will find themselves greeted by name on personal message boards in four major cities.
It is Mini’s version of interactive billboards, a campaign called “Motorby” via Butler, Shine, Stern and Partners. The program was launched Monday with one billboard each in New York, San Francisco, Chicago and Miami.
It’s no surprise to the driver; the messaging program is user-triggered by a personalized key fob that contacts the billboard database, which then transmits a personal message to the driver, as in “Hi Jim, great day to be a lawyer.”
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