Red Cross Hires Doe-Anderson

CHICAGO The American Red Cross has tapped independent agency Doe-Anderson to help increase the organization’s blood donor base and improve its relationship with existing donors, the shop confirmed.

The work, for the organization’s biomedical services division, will include advertising, direct marketing, public relations and customer relationship management. The client was impressed with the Louisville, Ky., agency’s word-of-mouth and advocacy campaigns for clients such as Maker’s Mark, Umbro and Kohler, said Greg Ballish, vp of biomedical services for the Red Cross.