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BOSTON Interpublic Group’s Mullen has been hired for marketing communications services by La Quinta, which operates some 575 hotels in the U.S. and Canada serving business and leisure travelers.
The agency’s office in Winston-Salem, N.C., will handle the creative assignment, while its MediaHub unit picks up buying and planning chores. The work encompasses both the La Quinta Inns and La Quinta Inns & Suites brands.
The Dallas-based client selected the shop following a review led by Mitchell & McCue, which is also based in that city.
Independent
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