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NEW YORK Baskin-Robbins has hired MDC Partners’ Cliff Freeman and Partners here for creative chores on its ad account following a review, the agency confirmed today.
The move comes three months after the Canton, Mass.-based ice-cream chain and VitroRobertson in San Diego went their separate ways over what the latter termed “creative differences” [Adweek Online, Oct. 18].
The client has spent slightly less than $10 million in domestic measured media in each of the past two years, per Nielsen Monitor-Plus.
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