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To be seen as one of the true practitioners of media neutrality. To walk the walk on media neutral creativity. Take bigger risks. Be more uncomfortable more often. Make constant changes to the status quo. Be infectiously enthusiastic.I plan to go on an e-mail diet. I’d like to be able to tie what I believe to be strong engagement of newspapers to a true dollars and cents ROI through somebody finally stepping up with some client-centric research, if we could get everybody to agree to the same 40 rate cards.

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