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BOSTON Carmichael Lynch has added the advertising account of Drive Insurance, the agency said.
Carmichael, a Minneapolis-based unit of Interpublic Group, succeeds WPP Group’s Grey in New York on the Drive business.
Drive is the name for Progressive Insurance products sold by independent agents and brokers. Progressive products sold directly to consumers are marketed under the Progressive Direct brand. Havas’ Arnold in Boston added the $150 million Progressive Direct assignment from incumbent Doner this summer following a review [Adweek Online, Sept.
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