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NEW YORK JWT is splitting with L.L. Bean, 14 months after the WPP Group shop landed creative duties on the brand, the agency confirmed.
A JWT representative said the split was by mutual agreement and that the relationship was winding down. The rep declined further comment and the Freeport, Maine-based client could not immediately be reached.
JWT in New York produced one TV spot for the client but little else as the outdoor clothing and footwear retailer spent less than expected, said sources.
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