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NEW YORK Nielsen Media Research and Nielsen NetRatings have launched their National TV/Internet Fusion database, which merges information from television and Internet viewer/user panels into a single data set, allowing programmers and advertisers to maximize the relationship between TV and Web use.
The new service will be offered through Nielsen’s Anytime Anywhere Media Measurement initiative.
The resource combines Nielsen’s National People Meter sample of more than 30,000 respondents, with NetRatings’ NetView sample, which electronically tracks the Internet use of about 29,000 panelists from homes and businesses.
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