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The new XM Satellite Radio campaign comes from Lowe, the third agency in five years to have a shot at selling the extraterrestrial service.
It’s not as if the past work has been bad. The birth announcement (from TBWA\Chiat\Day) featured a giant, celebrity-based production number filled with men falling to earth—most notably, David Bowie.
Once the 21st-century communications’ spawn was up and running, we got a peek (courtesy of Mullen) inside a fictional studio featuring a beehive of stars, such as chatterer Ellen DeGeneres, everyone’s favorite degenerate rapper/comedian, Snoop Dogg, songbird Martina McBride and yes, Mr.
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