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Cramer-Krasselt Welcomes $50 Mil. Corona Consolidation
CHICAGO Corona will consolidate its $50 million advertising account at independent Cramer-Krasselt here, the agency confirmed. C-K and independent The Richards Group in Dallas had shared the business. The move coincides with the creation of a joint venture between Mexican distributor Groupo Modelo and importer Constellation Brands. All do-mestic work under the new Crown Im-ports banner will now be handled by C-K. Brands include Corona, Corona Light and Negra Modelo.
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