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BOSTON Margeotes Fertitta Powell is developing a multimedia campaign to relaunch Christiania Vodka in the U.S. next year. The agency also said it has been hired by regional TV and radio service MSG Network for a branding assignment.
The MDC Partners shop in New York is handling creative and media chores on the Christiania brand, with initial estimated ad spending in the $5-10 million range. The agency is responsible for creating a new brand identity, advertising and all integrated marketing programs, including package redesign, event marketing and online efforts.
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