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ATLANTA WestWayne has named David White svp, director of brand planning and Lisa White svp, account director.
At Atlanta-based WestWayne, David White will manage all strategic initiatives, including brand positioning, for the BellSouth Real Yellow Pages and Buffalo Wild Wings accounts. He joins from Publicis Groupe’s Leo Burnett in Chicago, where he served as a lead strategic planner on McDonald’s, working on both U.S. and global initiatives.
Lisa White, who joins from Interpublic Group’s Fitzgerald & Co.
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