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BOSTON Manasian Inc. is launching fall radio efforts for a pair of clients: VistaPrint, a leading online supplier of graphic design services and customized printed products, and Constant Contact, which provides e-mail marketing services for companies, associations and nonprofits.
Jean Manasian, president of the independent shop in Waltham, Mass., noted the success of radio as a vehicle for Web-based organizations targeting smaller businesses, in particular those two clients, which have benefited from past radio campaigns.
“This year’s radio marketing efforts will be instrumental in helping us continue the momentum we generated with last year’s radio campaign,” said Richard Turcott, chief marketing officer at Constant Contact.
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