N.Y.'s Z100, Hilton 'Face' the Music

NEW YORK Previous ads with Paris Hilton may have lingered on her body parts, but these days the starlet is putting her face to work to promote a radio station. Called “The Faces of Z,” the campaign touts Clear Channel’s Z100 in New York.

In a talent roundup that also includes Nick Lachey, the Pussycat Dolls, Jesse McCartney, Rihanna, Fergie, Ne-Yo and Mario Vazquez, “The Faces of Z” conjures the join-the-party mood of the MTV Video Music Awards and brands Z100 as a wide-beam “beacon of music and lifestyle,” said Mitchell Stuart, creative director of West End Stories and architect of the campaign.