Just Asking

From the agency’s perspective, it’s great. It’s great to get together and talk about work for clients we won’t mention by name and talk about new strategies that we won’t discuss in detail. From our client’s perspective, not so much. Why aren’t you in the office thinking about my brand instead of at that mutual admiration society meeting?

It’s not a bad idea. Many industries require ‘public advocacy’ of some kind. If its charge is to help promote and increase the perceived value of advertising, the effort and the industry would achieve more long-lasting results by focusing on increasing the real capabilities of ad practitioners by pushing for standards and greater investment in training and development.