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Draft FCB Creates Sub-Agency To Resolve Conflict Issues
NEW YORK IPG’s Draft FCB Group is forming a sub-agency to address some of the client conflicts created by the June merger of the two shops, sources said. The as-yet-unnamed entity would span multiple offices in the worldwide network and house Qwest (originally with FCB), Nokia and likely Procter & Gamble (originally with Draft), sources said, while Verizon, Motorola and S.C. Johnson would continue to be serviced by Draft FCB.
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