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NEW YORK TiVo said today it signed an advertising and research agreement with Omnicom Media Group’s OMD and PHD units.
It’s the second agency-wide partnership pact for TiVo, which inked a multi-million dollar advertising agreement with Interpublic Media in May during the network TV upfront.
As more consumers embrace digital video recorders and the ability to skip or fast-forward through commercials, agencies and advertisers have sought to learn how best to reach them, leading TiVo, creators of the first DVR, to form its Audience Research and Measurement unit last month.
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