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LOS ANGELES WPP Group’s JWT has added the San Diego Ford Dealers Advertising Association, the client said.
The shop will handle creative development, media placement and Hispanic marketing on the business. Billings were not disclosed but are likely in the $5-10 million range.
“JWT provided all the resources we needed to handle our recently formed dealer association under one roof,” said John McCallan, president of Pearson Ford, in a statement. “Their talent and retail expertise will allow us to get really aggressive in this market.”
JWT
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