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His voice cuts through the clutter like Barbra Strei-sand’s nails on a blackboard. He hectors, he rants, he judges. He’s actor and stand-up comedian Mario Cantone, aka Charlotte’s hilarious, attitudinal gay best friend on Sex and the City. While the BFF-phenom of fabulous urban single gals and their fabulous, advice-giving gay male sidekicks has dominated TV for years, it took this lively new Sunsilk campaign from JWT to introduce the concept to advertising.
“Girls and their hair.
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