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NEW YORK Omnicom Group’s TBWA\Chiat\Day has been selected to handle creative duties on Sara Lee’s Hillshire Farm brand after a review against incumbent Element 79, the client has confirmed. Estimated billings are $25 million.
The win comes three months after TBWA\C\D in Playa del Rey, Calif., won creative duties on the client’s namesake bakery products and deli meats as part of the same review [Adweek Online, May 10].
Publicis in New York was the incumbent on the $35 million bakery and deli account, but withdrew before final presentations, leaving TBWA\C\D and Omnicom’s Element 79 in Chicago to contend for the business.
TBWA\C\D
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