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NEW YORK WPP Group’s Young & Rubicam has been eliminated from Safeway’s broadcast creative and media review, leaving three finalists vying for the estimated $250 million account.
The Pleasanton, Calif.-based client cut Y&R after its last round of agency meetings two weeks ago, said sources. Its New York office was leading the effort, with help from its San Francisco outpost.
An agency representative confirmed that Y&R was no longer a participant, but declined further comment.
The remaining contenders are Havas’ Euro RSCG in New York and Omnicom Group shops DDB in Chicago and Goodby, Silverstein & Partners in San Francisco.
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