ABC Approves Consolidated Media Report for Consumer Mags

Reflecting a rapidly changing media industry, the board of the Audit Bureau of Circulations (ABC) agreed to allow consumer magazines the option to report print circulation, Web site traffic, and other auditable media in one aggregated-gross figure summarized on a Consolidated Media Report. ABC launched a similar report for business publications in July. However, at its recently completed meeting, the board agreed to use a new term, “Total Contacts,” to describe this group, replacing the “Total Audience Reach” label previously in use.