Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK The American Medical Association is calling for a temporary moratorium on direct-to-consumer prescription drug and implantable medical device advertising.
Nearly 10 years after the U.S. government began allowing companies to pitch their products on television, leading to a boom in costly advertising campaigns for branded drugs, the Chicago-based doctors group wants to rethink the policy.
“A temporary moratorium on DTC advertising of prescribed drugs and medical devices will benefit both the patient and physician,” said AMA president-elect Dr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in