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BOSTON The latest campaign for People’s Bank employs the phrase “I’m a People’s person” and attempts to portray the bank as providing greater convenience than its Connecticut competitors.
The work includes print, outdoor, radio, on-site and online executions crafted by Fairfield, Conn.-based independent agency Outhouse Communication, which has worked with People’s for three years. The bank’s 10-year-old tagline, “It’s possible at People’s,” is used in conjunction with the new theme.
“People’s has a lot invested in that line, so we didn’t want to just walk away from it,” said agency account and brand strategy director Dave Chapman.
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