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What if you reach the ripe old age of 30, busy pursuing a career and racking up accomplishments, and find yourself an unmarried or unattached woman? In Asia, you might as well be branded a loser, literally, says a new ad from Chinese skin care brand SK-II.
The marketer, having launched the #changedestiny campaign in 2015, continues to challenge cultural pressure on women to conform to traditional roles of (young) wife and mother.
Its latest video, viewed a whopping 46 million times globally, 36 million of those from China alone, uses a physical stamp, akin to a tattoo, to make its point about internal and external forces at work.
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